About
Thoughtful, considered design.
Grounded in human insight, shaped by creative instinct and made to resonate.
I'm a multi-disciplinary Graphic Designer based in Sydney, with a strong track record delivering end-to-end creative across digital, print and brand environments. I bring a considered, strategic approach to design, combining creative thinking, technical expertise and a strong attention to detail.
Currently, as an in-house Graphic Designer at W M Ritchie, I lead the development and execution of multi-channel creative for brands such as Sandler, Easy Steps and Jane Debster. My work spans seasonal and promotional campaigns, including Black Friday, Cyber Monday and Afterpay Day, alongside eDMs, automated Klaviyo email flows, website and social media assets. I also lead seasonal campaign rollouts across a 50-store Myer network, manage print-ready in-store artwork from concept through to production, and work closely with external web developers on website updates and UI improvements.
Beyond creative execution, I contribute to broader brand and digital initiatives, including standardising packaging specifications with manufacturers and scoping a major website migration, ensuring consistency and quality across all brand touchpoints.
Previously, as a Digital Designer at Mosaic Brands, I developed email campaigns and homepage assets for the Beme brand, further strengthening my digital expertise and ability to manage multiple briefs and deadlines. Earlier, at colette by colette hayman, I contributed to integrated in-store and digital campaigns, building a strong foundation in creative execution and cross-functional collaboration.
I hold a Bachelor of Design (Honours) from the University of Technology Sydney and am highly proficient in Adobe Creative Suite.
Experience
- W M RitchieGraphic DesignerDirected end-to-end creative production, brand standardisation, and technical layout refinement across print and digital channels while collaborating with stakeholders to meet precise production requirements.
- Berlei · HanesbrandsJunior DesignerEngineered technical documentation and structured design layouts to enhance visual accessibility, readability, and cross-functional communication.
- Mosaic BrandsDigital DesignerExecuted high-volume digital and print communications, managing up to four daily asset updates during peak trading periods while adhering strictly to brand guidelines and scheduling constraints.
- colette by colette haymanDesignerProduced in-store print campaigns, window concepts, and visual merchandising guides from concept to production, while creating clear, structured internal communication collateral for diverse audiences.
- Paladin SportsDesignerProduced complex print-ready apparel layouts and production tech packs from initial brief to factory stage, ensuring strict technical accuracy and standardising sizing documentation.