About
Thoughtful, considered design.
Grounded in human insight, shaped by creative instinct and made to resonate.
I'm a multi-disciplinary designer based in Sydney, delivering end-to-end creative across digital, print and brand environments.
As Graphic Designer at W M Ritchie, I own the brand's digital identity — expanding automated Klaviyo email flows so weekly revenue now rivals what was previously achieved monthly, and leading seasonal campaigns across a 50-store Myer network from photoshoot to print and distribution.
I also lead brand governance work, standardising packaging specifications with manufacturers, and contributed to scoping a major website migration.
Bachelor of Design (Hons), University of Technology Sydney.
Experience
- W M RitchieGraphic DesignerBrand digital identity, Klaviyo email automation, Myer seasonal campaigns, packaging standards, website migration.
- Berlei · HanesbrandsJunior DesignerDigital campaigns, website assets and technical documentation.
- Mosaic BrandsDigital DesignerDigital campaigns and e-commerce creative across multiple retail brands.
- colette by colette haymanDesignerEmail marketing, web headers and print-ready artwork.
- Paladin SportsDesignerCoordinating with overseas manufacturers and producing production artwork.
Tools & skills
InDesignIllustratorPhotoshopAcrobatKlaviyoArt directionRetouchingPrint productionBrand governanceStakeholder management