Shoe HQ
PRINT & DIGITALPrint, email, web and social campaigns
Shoe HQ Summer — Myer Hang-sell Wall
A large-format hang-sell wall that turns a shoe display into a beach. Two concepts were tested as in-store mock-ups before the full-bleed sky version went to print.
- Client
- Myer — Shoe HQ
- Project
- Summer hang-sell wall
- Role
- Concept, layout, print artwork
- Output
- Large-format print, in-store
03 · Final
Printed and installed in store
The chosen full-bleed sky design, on the hang-sell fixture.
Process
Two directions, one wall
Both concepts were mocked up on the real fixture to judge them at store scale. The full-bleed sky kept the summer feel and made the wall read as one bigger image.
Summer 2023 — Myer In-store Print Campaign
Designed print-ready in-store signage for seasonal campaigns, managing production timelines and liaising with suppliers to ensure timely delivery.
Winter 2025 — Email Marketing Campaigns
Developed digital assets for eDM campaigns, ensuring consistency in visual language while creating engaging and accessible content aligned with brand guidelines.
Summer 2023 — Website Homepage Update
Developed digital assets for website homepage seasonal flip, ensuring brand consistency and clear communication for target audiences.
Social Media Advertising Campaigns
Developed digital assets for social media advertising.